PORSCHE RUSSLAND
THE SOUND OF PORSCHE
An audiovisual exhibition including a sound laboratory, multimedia stations and the iconic Porsche sports car
CLIENT
Porsche Russland
VENUE
Crocus City Mall
DATE
September 1 – 30, 2015
GUESTS
More than 30,000 guests
PORSCHE BRAND VIDEO
PORSCHE BRAND POP UP STORE
The Sound of Porsche interactive project was implemented in Russia by LYRA with the assistance of Avantgarde (Cologne). A special program was organized in the Crocus City Mall gallery with free visiting days and exclusive evenings for selected Porsche customers in Russia. The space was centered around an audiovisual exhibition including a sound laboratory, multimedia stations and a design corner. The highlight was the iconic Porsche 911 sports car. The Agency prepared a set of communication content for the event, with due regard to the specifics of the event and the brand.


Made on
Tilda