ROSSELKHOZBANK JSC
FESTIVAL «SVOE» 2017
The first farm food festival hosted by the Arkhangelskoye Museum Estate
CLIENT
Russian Agricultural Bank
VENUE
Arkhangelskoye Museum Estate
DATE
September 15 – 17, 2017
GUESTS
More than 40,000 guests
The SVOE fest is a one-of-a-kind project that combines promoting and representative functions. Its main purpose is to show everyone that agriculture is actively and, most importantly, successfully developing in Russia, that the system of economic and, therefore, agrarian security of the country not only works, but also achieves good results. The organizers represented by Russian Agricultural Bank invited the guests of the festival to see the changes and to try and taste them. At the fest’s market, products by best farmers and farms of Central Russia were presented — fresh, organic, made in Russia. Guests could try and buy the products.
  • More than 40,000 people visited the festival in 3 days.
  • More than 20 references on TV and printed media were made based on the project results.
  • The SVOE fest laid the groundwork for the SVOE documentary. It premiered on Channel One and Russia 1.
  • Russian Agricultural Bank and Arkhangelskoye Museum Estate gathered together more than 100 Moscow and Moscow region farms that presented their products in various categories.
  • The SVOE fest pioneered the tradition of annual farm festivals.
Fest videos of the Fest:

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