The DEID (Department of Entrepreneurship and Innovative Development of Moscow) tent has become the center of attraction for young entrepreneurs — a meeting place for students and aspiring businessmen, a comfortable area to communicate and get acquainted with the SME services and support that Moscow offers.

The site was divided into three thematic zones, similar to the department's website — subsidies, accelerators, services. Each zone had its own image and functionality. But together they represented a balanced business space.

Cafe (Subsidies): the launch and support of business were presented as a modern cozy city coffee shop. After all, it is over a cup of coffee that the most important business issues are effectively solved.

Unicorn (Accelerators): a festival format of an art object and a lounge area for informal communication.

Business Club (Services): The Drink&Talk format to establish effective networking. Here you can listen to the speakers, ask questions, discuss, and communicate one-on-one.

At the end of the speech, all the guests were given themed sticker packs containing information about DEID services and funny stickers with bright branding and humorous phrases on the topic of business.