RUSSIAN AGRICULTURAL BANK
NEW YEAR IN RUSSIA
Special decorations and unique content helped us show how diverse and interesting our large country is and how local New Year traditions differ.
CLIENT
RUSSIAN AGRICULTURAL BANK
VENUE
RUSSIAN AGRICULTURAL BANK
DATE
December 24 – 29, 2018
GUESTS
More than 1,000 guests, employees of the bank's head office
The New Year is undoubtedly the nation's favorite holiday. This is the time everyone from young to old is waiting for. The New Year truly unites and brings people together all over Russia. This is our unique tradition of celebrating the New Year by time zones, as if joining the celebrations in various parts of the country.
We integrated this exclusively Russian feature with the design concept for the New Year's space of the RusAg office. Special decorations and unique content helped us show how diverse and interesting our large country is and how local New Year traditions differ. We managed to demonstrate the local culture, characters, and cuisine of the regions of Russia.

To systematize the content and gradation by the days of the pre-holiday week, we proposed to group the regions into large territorial blocks. The territorial blocks were formed according to the geographical principle, the general parts of Russia, without reference to the political map.

Far East
Siberia
Russia’s North
Volga region
Russia’s South
Central Russia
Far East
December 24
One of the most distinctive Russian regions with the way of life and customs combining a variety of national, territorial and local traditions. You can find everything here — shamanic rituals that have been preserved unchanged for thousands of years, and highly-technological buildings on the coast. The Far East has everything — history and culture, authentic cuisine and, of course, unique New Year traditions.




Chyskhaan from Yakutia, half a man and half a wolf, the embodiment of the Yakut Lord of the Cold. He looks like an old man with a long beard. He is dressed in a blue fur coat decorated with a pattern of northern lights and a hat with long horns, symbolizing the embodiment of the Winter Bull. Chyskhaan ​lives in the cold pole in Oymyakon
Characters:

Chyskhaan from Yakutia
Photo booth features:

White deer with golden horns
National cuisine:

• seaweed salad
• cod with sauce
• battered calamari
Craft:

Dreamcatcher workshop

Siberia
December 25
A truly boundless land. And this is not just about a vast territory, but rather about a rich culture — as authentic as it is diverse. Here, ancient traditions easily get along with cities for hundreds of thousands and even millions of people, and national cuisines of indigenous peoples become the subject of successful fusion experiments. Siberia knows how to surprise its guests — those coming here for the first time and those who have already been here before.




Tuvan Sook-Irey is always accompanied by Tugeni Eneken — Mother Winter. His image originates from a folk legend about creation of the world: "In the coldest days of winter, the spirit of Ulu turns into a human — Sook-Irey. His body is made of ice, his eyes are cold, and he looks tired; his hair, eyebrows and beard are frosted — just like all trees and bushes around. Sook-Irey flies all over Tuva; when he is happy, it gets warmer in yurts and outside."
Characters:

Tuvan Sook-Irey
Photo booth features:

A sleigh with a bearskin (imitation)
National cuisine:

• dumplings with various fillings (meat)
• pine nuts
• berries with honey
Craft:

Decorating felt boots

Russia’s North
December 26
The Russia's North has borrowed the traditions and customs of both Russian and Finno-Ugric peoples, which, of course, was reflected in the richness of the culture of this region. Long winters have contributed to the development of fishing activities of local residents, and the cuisine is distinguished by a wide variety of dishes from natural blessings of forests, rivers and lakes.




Pakkaine is a Karelian Father Frost. He is young, beardless, and lives in a reindeer skin tent. Pakkaine's appearance is far from classic — dark hair, white clothes, a red cape, a light coat and blue mittens.
Characters:

Pakkaine
Photo booth features:

Sheaves with ears of corn and bread
National cuisine:

• fish pies
• berry pies
• cloudberry sauce venison


Craft:

Arkhangelsk kozuli

Volga region
December 27
The Volga region is not so much a geographical, but a cultural and historical community. There are both noisy multinational megacities and quiet places where life has been running in a groove for hundreds or even thousands years. Here they have their special way of life. Not eastern or western, not southern or northern. Everything here is full energy and colors of national costumes. And the main thing is that the river that flows here is as great as Russia itself.




The legend about Tol Babai says that he wandered around the earth for a long time and was looking for his lost relatives, but one day Tol Babai saw children playing snowballs. He liked them, so he stayed to live there, in Udmurtia. Tol Babai uses his magic staff to work magic — melt snow, make flowers bloom. Now he has his own house, where he lives with his granddaughter Lyma Nyl, who was made by a snowstorm from snowflakes.
Characters:

Tol Babai (Udmurtia)
Photo booth features:

A chest with interactive national costumes (can be tried on)
National cuisine:

• pancakes
• chak-chak
• fried dumplings with potatoes
Craft:

A workshop with a loom

Russia’s South
December 28
It is impossible to distinguish any particular culture in the diversity of the regions of the Russian south. All the peoples of the region — and there are several dozen of them! — are authentic, interesting, in some ways are very similar and at the same time are very different from each other. But they are also united by the love of celebrating the New Year, which is characteristic of our country as a whole.




Gor Dada is the twin brother of the traditional Father Frost from Chechnya. The gray-bearded wizard lives in the mountains almost all year round and comes to people on New Year's eve.
Characters:

Gor Dada (Chechnya)
Photo booth features:

Sheaves with ears of corn and props (papakha, burka, horn, national musical instruments)
National cuisine:

  • khachapuri
  • dolma
  • bean lobio
Craft:

Clay figurines and whistles

Central Russia
December 29
In Central Russia, the Volga region and the Urals, the New Year is ruled not only by the traditional Father Frost, but also by many of his brothers, for example, Kysh Babai, Yushto Kutyza, Tol Babai, which is not at all surprising. There are many large and small peoples and nationalities, linguistic and cultural groups living in these parts of the country, each of which has contributed to the development of the country, has given Russia many heroes, achievements, and features.




Father Frost is the main fairy-tale New Year character, the Slavic version of the Christmas giver. The prototypes of Father Frost are a character of Slavic fairy-tale folklore and calendar rituals and St. Nicholas.
Characters:

Russian Father Frost, Snegurochka.
Photo booth features:

Large clock and a comfortable beige armchair


National cuisine:

  • chocolate dipped tangerines
  • Russian Olivier salad (different versions)
  • dressed herring
Craft:

Decorated gingerbread mitten. This is not only a treat, but also a fancy Christmas tree decoration.

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