SWATCH GROUP
RADO EXHIBITION
A Rado exhibition held in Moscow GUM presenting a Rado HyperChrome watches collection - the world's first watches with a solid high-tech ceramic body
CLIENT
SWATCH GROUP
VENUE
GUM
DATE
March-April, 2013
GUESTS
More than 100,000 guests, buyers of the shopping center.
A special Hyperchrome collection was presented at the RADO exhibition booth in GUM shopping center designed by LYRA Agency. The display was a minimalist design of black mirror blades, emphasizing the strict design of the brand's new products.

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