EVRAZ
METALLURGIST’S SPOTLIGHT
The annual traditional business event
of one of the world's metallurgical leaders was held online for the first time.
CLIENT
EVRAZ
VENUE
Moscow
DATE
December 9, 2020
GUESTS
More than 200 online connections – business partners
EVRAZ cares about its partners and employees, so we didn’t even consider the offline format as an option for the long-awaited event. But how to organize an online premium event with dinner, communication and star performances, and not to make the guests – key partners and company's friends – feel bored?
LYRA Agency chose a perfect solution, which became not only an absolute alternative to an offline meeting, but impressed all the participants, so they stayed connected until the very end.
The event connected 7 countries: Russia, Ukraine, Mongolia, Belarus, Latvia, Uzbekistan and Kazakhstan.
At a certain hour, the celebration came to the houses of the invited:

1. Cocktail reception – each guest (from all 7 countries) received a festive set: exquisite premium wine and snacks.

2. Spectacular event featuring stars – the participants of the legendary "ProjectorParisHilton" gathered together to discuss EVRAZ’s hottest news and agenda. The company's results and milestone projects were discussed with the signature humor.

3. Participation effect – there was an online chat available for participants throughout the event  to comment and ask questions to the hosts of the show and communicate with each other.

Made on
Tilda