PORSCHE RUSSLAND
PORSCHE WINTER FESTIVAL
A brand celebration with exciting snowy test drives and entertainment program
CLIENT
PORSCHE RUSSLAND
VENUE
Moscow Raceway
DATE
January, 2015
GUESTS
2,400 people — Porsche owners, customers and fans, partners, media, VIP guests
The Porsche Winter Festival 2015 at Moscow Raceway has become a winter meeting place for everyone interested in the brand. The event included the premiere of the new Cayenne GTS model. The Porsche Winter Festival turned out to be a real holiday, featuring exciting "snow" test drives that were naturally complemented by an entertainment program.

Facts about the Porsche Winter Festival:

135 tons of ice were used for building Porsche Ice City;
350 kilometers of the dog race at Moscow Raceway;
680 kilometers of Porsche bikes winter test drive;
1,700 Porsche tubing test drives in the Porsche Ice City;
1,734 Porsche 911, Macan and Cayenne test drives;
2,430 donuts and 960 deer burgers ordered at the Porsche Winter Festival Café;
2,136 guests attended the event and received a unique opportunity to participate in a test drive on a specially equipped snowy and icy roads.

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