The first Nespresso flagship boutique located on the corner of Stoleshnikov Lane and Bolshaya Dmitrovka, in Moscow
Moscow, 13 Bolshaya Dmitrovka St.
April 20, 2016
More than 150 guests – VIPs, social and theatrical elite of Moscow
An event for very important persons, dedicated to the Nespresso flagship boutique grand opening on Bolshaya Dmitrovka street. A real theater space was designed and built in the previously empty room in the boutique building. Director Ivan Vyrypaev and actress Ravshana Kurkova presented the exclusive and experimental performance which was written for the presentation as part of the project and was shown only once.
The first Nespresso flagship boutique in Russia was opened on Bolshaya Dmitrovka. It has an interior made of wood and glass, designed in beige and brown colors. Remember the ad with George Clooney offering a girl a cup of coffee? Now you can do the same during your lunch break or just when you need to buy coffee to take home. And then you can immediately go to a tasting session on the second floor (isn’t it a perfect date?).
The two-storey boutique is located in the heart of the city. A new, previously unused interior concept was specially developed for the new premises, but one thing remained unchanged in the boutique concept — seamless customer care, coffee expertise and Grand Cru coffee tasting sessions.
The main surprise of the evening was an interview performance called "Interview S-FBP 4408". The production was directed and written by Ivan Vyrypaev specially for the opening event. The director was accompanied by actress Ravshana Kurkova, who talked with Vyrypaev about values, love, loneliness within the surreal context.
Alyona Doletskaya, Ingeborga Dapkunaite, Anna Melikyan and many others came to celebrate the opening and watch the performance.