NESPRESSO RUSSIA
NESPRESSO BOUTIQUE GRAND OPENING IN ATRIUM
New audience — new challenge!
CLIENT
NESPRESSO Russia
VENUE
Atrium Shopping Mall
DATE
August 2014
GUESTS
More than 3,500 guests, buyers of the shopping center.
The search for new interaction standards with customers, a wider public than before, sometimes leads to unexpectedly bold decisions, such as Nespresso boutique grand opening in Atrium shopping center. New audience, new challenge — we created a concept providing a high degree of guest involvement, invited famous bloggers and erected an art installation in the Moscow Atrium mall.
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