MR GROUP
MOSCOW URBAN FORUM 2021
The company's exhibition booth design concept made as a penthouse with a panoramic city view
CLIENT
MR Group
VENUE
Zaryadye Concert Hall
DATE
July 1-4, 2021
For many years, MR Group has been a partner and an active participant in the largest international conference Moscow Urban Forum. LYRA Agency had to offer a concept and implementation of a booth demonstrating the accumulated professional experience and the current portfolio of MR Group development projects.

The chosen solution was a design project made as a penthouse with a panoramic city view. At the booth, guests could learn about current projects by MR Group, one of the largest developers in Moscow. Those were the Abrikosov Club House in Moscow city center, the premium Hide Residential Complex in Ramenki, the iCITY Digital Business Center in the Moscow City business cluster, the City Bay Residential Complex in Pokrovskoye-Streshnevo district, the Mod premium project, which is being built next to the Marina Roscha metro station, and others.

MR Group's booth was visited by Deputy Mayor for Urban Planning Policy of Moscow Andrey Bochkarev, Head of the Department of Urban Planning Policy of Moscow Sergey Levkin, Head of the Department of Construction of Moscow Rafik Zagrutdinov.
"At our brand area at the Urban Forum we aimed to show how complex development projects should not only meet the requirements of comfort and quality, but also form the image of the city, preserving its historical buildings, as well as reflect global socio-cultural trends and stimulate economic development, creating jobs."
Vadim Ivanov, Product Director of MR Group
MR Group has been successfully operating on the Russian market since 2003 and is one of the leaders in residential and commercial real estate development. The company is among the TOP 3 developers of the Moscow region according to RBC and is included in the 7 largest developers in Russia according to Infoline analytical agency and the National Association of Housing Developers. Nine-time winner of Developer of the Year Award, according to RREF Awards, ProEstate&CRE Awards, CRE Awards, Move Realty Awards, Urban Awards and Real Estate Market Records.

LYRA partners on project implementation:

Oleg Klodt Architecture & Design и Skiff Coffee Roasters

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