CAPITAL GROUP & KUBIK, LLC
NEW YEAR IN METROPOLIS
A traditional British Christmas market with guardsmen, double decker bus and a merry-go-round.
CLIENT
CAPITAL PARTNERS & KUBIK, LLC
VENUE
METROPOLIS Shopping Center
DATE
December 1, 2017 – January 8, 2018
GUESTS
More than 200,000 guests, buyers.
2017 Festive, Event and Environmental Design 
International Contest
Finalist
in: Event Design,
Venue Decoration
Before the New Year, LYRA Design & Event Agency organized a traditional British Christmas market with the appropriate thematic design — guardsmen, a double decker bus and a merry-go-round. A creative concept of the Christmas market was implemented as ordered by METROPOLIS shopping center. To promote sales in the shopping center, special mechanics were implemented as a win-win lottery.

The mechanics of the lottery draw for shopping center customers were designed in a simple format — make purchases worth 10,000 rubles in the shopping center during the promotion period, show your receipts, each worth at least 2,000 rubles, and get a special coupon at the reception.

For five weeks, METROPOLIS shopping center customers received prizes and gifts from the shopping center tenants. On Christmas Eve, two main prizes were drawn — a Range Rover Evoque and a trip to England for two.


Made on
Tilda