Development and implementation of a project to support the Rémy Martin X Matt W. Moore collaboration in Russia.
June 7, 2018
In 2018, Rémy Martin presented a new bottle design of its classic V.S.O.P. and an augmented reality (AR) mobile application using which users could change the urban environment. Both projects were implemented in cooperation with the famous designer Matt Moore, who previously worked with Apple, Coca-Cola, Nike and other international corporations.
The ARt by Rémy Martin mobile application allows to complement the surrounding landscape with art objects. Whether in your apartment, office, on the main city square or a metro station, the application will independently create a grid in any space and place one of the author's sculptures on it.
In support of the project, Mr. Moore's tour of the world's largest cities was organized, including Moscow. LYRA Design&Event agency has carried out creative preparation and implementation of the project related to the artist's visit to Russia. The program consisted of two parts: a test drive of an AR application attended by Moscow artists, photographers, and famous bloggers early in the day at the city center, and a private party late in the evening presenting the designer series of bottles.
The PR campaign reached more than 45,000,000 users.