JLR RUSSIA
JAGUAR LAND ROVER
TOUR 2016

A large-scale regional trip Jaguar Land Rover Tour 2016 held in 12 regions of Russia, Kazakhstan and the Republic of Belarus
Jaguar Land Rover Tour 2016 is one of the biggest projects we have ever taken part in. The road show covered 12 major cities of Russia, Kazakhstan and Belarus and ran for five months in total. In our creative concept, we deliberately neglected the traditional representation of brands: the "urban" element was expressed by the deep red Jaguar theme, and the "suburban" one — through rich green, associated with Land Rover. Sites, lounge and TV areas, catering lines, areas for children and a boutique — we worked through every detail of the tour design.
27
cars
17, 445
kilometers between the tour destinations
12
cities
The first event within the Jaguar Land Rover Tour 2016 took place in Sochi in March, and then the road show continued in Saratov, Kazan, Krasnoyarsk, Yekaterinburg, Chelyabinsk, Astana, Voronezh and St. Petersburg, ending in Minsk in July. For 5 months, almost 8,000 people visited the Jaguar Land Rover Tour 2016, and 3,427 of them took part in test drives and tried the speed and dynamics of Jaguar cars and the possibilities of Land Rover SUVs. All test drives complied with specially developed programs under the guidance of professional Jaguar Land Rover Experience instructors.

Jaguar Land Rover Tour is an annual event covering the largest cities of Russia, Kazakhstan and the Republic of Belarus and offering everyone to learn more about Jaguar and Land Rover models and try the full range of capabilities of the British cars.

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