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GENERAL MOTORS RUSSIA
ABC DEALER CONFERENCE
How do you organize one event for three incompatible brands managing to provide a satisfying interactive experience for their guests? As simple as ABC. In fact, ABC was the motto of the dealer conference held by General Motors Russia

CLIENT
General Motors Russia
VENUE
Skolkovo Innovation Center
DATE
September 3 – 4, 2014
GUESTS
250 people — GM dealer network representatives
and employees
How do you organize one event for three incompatible brands managing to provide a satisfying interactive experience for their guests? As simple as ABC. It was this abbreviation that was used for the General Motors Russia Dealer Conference, for which we developed a single visual concept for the design of corporate identity, spaces and activities. The entertainment part of the program was organized in the format of a boat trip with a performance of a band, conceptual cocktails and panoramic photography.




3
brands
250
employees
28
installation cubes
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Made on
Tilda