CHRYSLER RUS
FIAT DUCATO NEW
TEST DRIVE
Animated test drive with an Italian breakfast
CLIENT
CHRYSLER RUS
VENUE
Jeep Territory — Mini Italy Agrofarm
DATE
April 2014
GUESTS
20 people — journalists of major automotive media
The FIAT Ducato test drive at the Jeep Territory site was called "Delivery to Italy". The guests were offered coffee and an Italian breakfast, following the opportunity to see the novelty. The participants in the test drive were given special freight forwarder’s "sheets" to go for the cargo. At the modern warehouse terminal, each crew received a ton of construction materials, after which they drove 300 kilometers along picturesque roads to the Mini Italy farm, where they unloaded the cargo. Pietro Mazza from Italy was waiting for the journalists at the farm with a master class in cheese making.

Made on
Tilda