RIVIERA, LLC
MARS VACATION
A scientific and entertainment project for children and adults
CLIENT
RIVIERA, LLC
VENUE
SEC RIVIERA
DATE
April 12 – 14, 2019
GUESTS
More than 10,000 guests —buyers of the shopping center.
Within the project by Riviera Shopping and Entertainment Center, LYRA implemented activation for the Cosmonautics Day s part of Mars Vacation project. From April 12 to April 14, a series of events about space exploration was organized for adults and children in the central atrium and the Art Box exhibition space.

The space of Riviera Shopping Center was conventionally divided into three thematic areas:
  • Mars 1 station — in the central atrium there were activations for guests, including VR tours around the International Space Station, the Martian photo zone, Solar System installations and a space music show by the Hubble project and the Bel Canto Foundation.
  • Mars 2 station in the Art Box on the second floor – a space for educational programs for adults and children, with a space photo display, lectures about space and a scientific and educational film in a mobile planetarium.
  • Mars TEFO station on the second floor is the only location in Moscow to master space professions. During the three days of the project, children could visit the Buran space shuttle in Riviera.


In its projects, LYRA strives to change the perception of traditional activations for shopping and entertainment centers, offering new, bold and impressive solutions. Knowledge of history helps to build the future.


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