NESPRESSO RUSSIA
A HUGE EVENT IN YEKATERINBURG 
Once again confirming its close connection with the world of art, Nespresso gives the residents of Yekaterinburg the opportunity to visit the Bolshoi Ballet performance on the stage of the Yekaterinburg State Academic Opera and Ballet Theater.
CLIENT
NESPRESSO Russia
VENUE
Boutique on Radishchev Street, 2;
Yekaterinburg State Academic Opera and Ballet Theater;
DATE
February 15 – 17, 2013
GUESTS
Brand’s customers,
media, VIP guests
The Nespresso boutique grand opening in Yekaterinburg was a large-scale event. The style was, of course, scenic, the images were ballet, and the showcases were "alive", with ballerinas doing in graceful movements. The program included a choreographic production by Sergei Filin and a jazz performance by Olga Abdullina.


The Nespresso boutique grand opening in Yekaterinburg was a large-scale event. The style was, of course, scenic, the images were ballet, and the showcases were "alive", with ballerinas doing in graceful movements. The program included a choreographic production by Sergei Filin and a jazz performance by Olga Abdullina.
To celebrate an important event, Nespresso company initiated the Bolshoi Ballet to Yekaterinburg. Confirming its close connection with the world of art, Nespresso gave Yekaterinburg residents the opportunity to visit the production of one of the most popular Finnish choreographers Jorma Elo — Dream of Dream ballet show to the music of Piano Concerto No. 2 by Sergei Rachmaninoff, as well as Classical Symphony one-act ballet show staged by Yuri Posokhov and a fragment of Apollon Musagète ballet show to the music by Igor Stravinsky. Bolshoi Ballet performance took place on February 15-17, 2013 at the Yekaterinburg State Academic Opera and Ballet Theater.

126
ballet dancers
4
trucks with stage equipment
200
staff members
The new Nespresso boutique – the first in Yekaterinburg (and the fifth in Russia) – is located in one of the upscale districts in the city center, in the Boutique Gallery on 25 Radishchev Street. The boutique takes two floors. The total area is about 200 sq.m.

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