FEST ARRANGEMENTS COMMITTEE
BEST CITY ON EARTH
Development of the fest individual style
We decided we shouldn’t use just one illustration to develop the visuals, so we used 50 mini illustrations combined on the layout into an illustrative panel, and, depending on the purpose, there could be a few or many of them, they could be about food, music or theater. Thus, each layout turned out to be unique and situational
Elena Plakhtienko
CEO, LYRA Design&Event
We developed identity for the large-scale city fest Best City of the Earth aka LGZ. The festival included more than a thousand different events: concerts, theatrical performances, culture days, gastronomic workshops, markets, sports competitions and much more. In order to reflect these diverse directions, a system of 47 mini illustrations was developed. The attributes created became the universal visual language of the festival and were widely used at hundreds of venues throughout Moscow.

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