200 people — heads of dealership centers, company’s executives
For the BMW Group Russia Dealer Conference, we came up with a design concept for a common space and thematic zones, and also prepared some gifts. The solution was in strict accordance with the brand’s visual aesthetics and successfully harmonized with the classical architecture of Radisson Royal Moscow Hotel. The highlight of the event was an elegant installation of a BMW 6 series convertible on the podium in the hotel lobby.