Throughout the company’s history, we introduced major events organizing principles which we always stick to. Vitruvius, a Roman architect, helped us with the wording; he believed that architecture should have three qualities: utility, stability and beauty.

Utility. When organizing an event, it’s crucial to consider the client’s purposes and set objectives clearly. The first question to be answered when making an event is why? Without a clear understanding, an event can turn out to be a waste of time and efforts. We consider events not just a celebration but a marketing tool that must be used effectively. Therefore, we individually define event’s priority tasks and create a concept that solves them in most efficient way. We are interested in events that stay in tune with time and really make a difference; events that add to overall regional development, alter the culture of brand consumption, set new levels of loyalty and introduce new types of leisure activities

Stability. The project scope is inseparable from its execution. Conversely, a high-quality event implementation is as important as its concept. The event management industry is rapidly gathering its pace providing an increasing number of different tools. However, one should not underestimate professionally skilled and experienced specialists who know how to work with these tools as they are of great value too. Therefore, we primarily focus on creating a team of true professionals and ensuring strict quality control of all services we provide. It is the thorough assessment, comprehensive analysis and strong control of all event stages — from minor details to global developments — that make high-quality projects happen.

Beauty. The role of aesthetics in brand value and the development of society as a whole should not be underestimated. There are many studies on the influence of the environment on the psyche of people, social situation, economic development and the happiness index. And events are environmental design at its finest. They are to be eye-filling and develop high aesthetics of the brand or even the environment in general. That is why our creative department, which we are very proud of, includes only educated professional designers and architects with a high level of expertise in design, architecture and contemporary culture.