LYRA DESIGN&EVENT
UTILITY. STABILITY. BEAUTY.
LYRA agency has been engaged in event marketing since 2010. During this time, we have successfully organized hundreds of events for the largest Russian and international companies. Our projects include holding all-Russian festivals, organizing business forums with the participation of the President of Russia, international sports competitions, large-scale test drives, and image and corporate events.
Throughout the company’s history, we introduced major events organizing principles which we always stick to. Vitruvius, a Roman architect, helped us with the wording; he believed that architecture should have three qualities: utility, stability and beauty.
Utility. When organizing an event, it’s crucial to consider the client’s purposes and set objectives clearly. The first question to be answered when making an event is why? Without a clear understanding, an event can turn out to be a waste of time and efforts. We consider events not just a celebration but a marketing tool that must be used effectively. Therefore, we individually define event’s priority tasks and create a concept that solves them in most efficient way. We are interested in events that stay in tune with time and really make a difference; events that add to overall regional development, alter the culture of brand consumption, set new levels of loyalty and introduce new types of leisure activities
Stability. The project scope is inseparable from its execution. Conversely, a high-quality event implementation is as important as its concept. The event management industry is rapidly gathering its pace providing an increasing number of different tools. However, one should not underestimate professionally skilled and experienced specialists who know how to work with these tools as they are of great value too. Therefore, we primarily focus on creating a team of true professionals and ensuring strict quality control of all services we provide. It is the thorough assessment, comprehensive analysis and strong control of all event stages — from minor details to global developments — that make high-quality projects happen.
Beauty. The role of aesthetics in brand value and the development of society as a whole should not be underestimated. There are many studies on the influence of the environment on the psyche of people, social situation, economic development and the happiness index. And events are environmental design at its finest. They are to be eye-filling and develop high aesthetics of the brand or even the environment in general. That is why our creative department, which we are very proud of, includes only educated professional designers and architects with a high level of expertise in design, architecture and contemporary culture.
Expertise:
Image events:
Events and brand promotions that impress and inspire guests. Our agency provides services of content creation, design development, architectural work, light installation and other interactive solution implementations.
Business events:
Functional design and technical precision are the cornerstones of our projects. Our regular clients include international corporations, industry associations and large public organizations.
Social events:
Content development and optimization, location matching, directing services and modern technologies implementation. Multi-day conferences, one-day forums and corporate receptions. All our projects are based on a combination of advertising tools and smart creativity; a responsible approach to working with both the general public as well as priority groups and VIPs.
Corporate events:
A gala dinner, a large-scale festival or an exclusive quest - no matter what it is, we create events to achieve key performance indicators in the field of personnel management and motivation.
Test drives:
We provide a comprehensive technical support for automotive events at various levels. Our agency organizes large-scale events to showcase the experience of leading automotive manufacturers, as well as holds international competitions, rally raids, races and expeditions.
Design:
With our own team of highly qualified designers, copywriters, artists, videographers, technicians and layout designers, we bring your ideas to life. We are at your service: event design, stage preparation, brand activation and pos stands, exhibition displays, large projections, custom furniture ... How else can we help you?

Agency
LYRA Design & Event was founded in 2010 as a creative bureau for the implementation of effective solutions in the field of event marketing and direct communications. Among our clients are leading international brands and large Russian corporations. Sincere dedication, unique experience and in-house production and technical base allow us to design and successfully implement projects of any level of complexity, whether it is a high-status event, exhibition model production, theater and entertainment show staging, test drives for clients and the media or VIP and celebrity management.

Our mission
We create out of the box projects that esteem traditions, brand philosophy and identity. A personal approach and unflagging enthusiasm - that’s what spurs our innovative and practical decisions. We express fidelity to principles and attention to details. Our intuitive understanding of upcoming tasks and correct selection of implementation formats allow us to successfully provide communication and event services of any complexity.

Our vision
An effective combination of idealistic and pragmatic principles together with creativity and rigor lets us closely cooperate with our clients to create an enjoyable experience of working together towards ambitious goals. We develop and implement creative technologies and ideas to solve the assigned tasks and push up our clients’ sales. We reinvent the future and constantly spur ourselves to make innovations happen. Our desire to create effective ahead-of-time content will never fade out.

Achievements:
Special Event Industry Annual National Award 2020
Winner
SVOE farm festival 
Road show of the year
Special Event Industry Annual National Award 2020
Finalist
ROCKWOOL Russia
MICE project of the year
bema!2020
Best Experience
Marketing Awards
Second place
ROCKWOOL Russia 2019
Best offsite event
bema!2020
Best Experience
Marketing Awards
Finalist
SVOE farm festival
Best road show
Big Fish,
2019 Results
First place in popular vote;
Finalist according
to the expert vote;
SVOE farm festival
Best BTL project
Special Event Industry Annual National Award 2019
Finalist
BUD Boat
Client event of the year
The International Festival of
Events and Live Communication, 2018
Third place
Light Up The Fifa World Cup
Live Entertainment
The International Festival of
Events and Live Communication, 2018
First place
Light Up The Fifa World Cup
Best B2C Event (> €500,000)
bema!2019
Best Experience
Marketing Awards
Third place
BUD Boat
Best brand activation
Festival Forum, 2019
First place
SVOE all-Russian farm festival
Best alternative festival
Special Event Industry Annual National Award 2018
Winner
Udmurtia investment opportunities presentation
Best city business event of the year
X International
Advertising and Marketing
Festival, 2018
Finalist
Udmurtia investment opportunities presentation
Branded Content & Entertainment
X International
Advertising and Marketing
Festival, 2018
Finalist
SVOE FESTIVAL
Branded Content & Entertainment
Festive, Event and Environmental Design 
International Contest 2018
Finalist
New Year in Metropolis
Event design: event site decoration
bema!2018
Best Experience
Marketing Awards
Finalist
The Community Forum
Best business event for business audience
bema!2018
Best Experience
Marketing Awards
Finalist
Lexus Live SUV
Best automotive event;
Best client event.
Special Event Industry Annual National Award 2018
Finalist
SVOE FESTIVAL
City festival of the year
Special Event Industry Annual National Award 2017
Finalist
Lexus Live F-sport
Client event of the year;
Test drive of the year.
Special Event Industry Annual National Award 2017
Finalist
Lexus Live SUV
Best creative idea;
Best video production;
Best design.
Special Event Industry Annual National Award 2017
Finalist
Nespresso Flagship Boutique Opening
Formal reception of the year;
Grand opening of the year.
Special Event Industry Annual National Award 2016
Finalist
The Community Forum
Regional event of the year;
Best creative idea;
Best event design.
Special Event Industry Annual National Award 2016
Finalist
Porsche Festival 2015: Racing Day&Night
Best brand event;
Test drive of the year;
Best creative idea;
Best event design.
Special Event Industry Annual National Award 2016
Finalist
Porsche Winter Festival 2015
Best brand event;
Test drive of the year;
Best creative idea;
Best event design.


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