AB InBev Efes
TOGETHER TO THE TOP
An annual conference of AB InBev Efes sales department
CLIENT
AB InBev Efes
VENUE
Renaissance Moscow Monarch Centre Hotel
DATE
April 8 – 9, 2019
GUESTS
300 people – company’s managers and specialists
LYRA Agency developed a design concept for the event space, thematic zones, as well as entertainment activities for the annual conference of AB InBev Efes sales department. The solution strictly followed the brand’s visual aesthetics and seamlessly matched the classical architecture of the hotel and the spirit of the company.
The sales department conference is not only a business platform where we discuss the challenges of past years and goals for the current year, but also an opportunity to gather people from all regions of Russia, unite them and remind them that each employee's contribution to the company's results matters.
Olga Orel, HR Director, AB InBev Efes
Reference:

AB InBev Efes is a group of companies formed by merger of AB InBev and Anadolu Efes in Russia and Ukraine. AB InBev Efes is the largest player in the Russian brewing market.

The main brands of beer presented in Russia are BUD, BUD Alcohol Free, Spaten, Corona Extra, Velkopopovický Kozel, Hoegaarden, Stary Melnik iz Bochonka (“Old Miller from a Barrel”), Klinskoye, Bely Medved (“White Bear”), and others.

AB InBev Efes has 11 breweries in Russia in Vladivostok (Primorsky Territory), Volzhsky (Volgograd Region), Ivanovo (Ivanovo Region), Kazan (Republic of Tatarstan), Kaluga (Kaluga Region), Klin (Moscow Region), Novosibirsk (Novosibirsk Region), Omsk (Omsk Region), Saransk (Republic of Mordovia), Ulyanovsk (Ulyanovsk Region), Ufa (Republic of Bashkortostan) and 3 malt houses in Kazan, Omsk and Saransk. The company owns 3 breweries in Ukraine.

AB InBev Efes employs about 7,000 people. The company uses the most advanced production, marketing, logistics, and management technologies.

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